TAGGIES™ is a leading international US brand that offers tagged comfort blankets and toys for babies and toddlers. Over the past 10 years, Taggies have expanded to numerous international markets and are now being launched in South Africa.
The Taggies success story begins with Julie Dix, a young mother from the US who recognized that her infant was often more interested in the satin tags on toys and clothing than the object itself. An early childhood educator, she took the idea to a new level by creating a soft security blanket with assorted tags adorning all four sides. It was the first TAGGIES™! Julie found that she had touched a nerve when moms from her child’s playgroup began clamoring for a Taggies for their child.
Danielle Ayotte went even further, suggesting that they go into business together. Their first “commercial” venture, a craft show, sold out in two hours! And Taggies, Inc. was born!
Although security blankets were a staple long before Linus first hugged his beloved blanket in Peanuts comic strips, Dix’s patented design turned out to be a revolutionary improvement. Moms quickly saw the emotional comfort and peace of mind their children received from this unique concept. Recently, the New York Times Science Section published data from scientific studies proving the calming effects that security blankets have on infants.
Karen one of our customers from Johannesburg says: “My 5 month old son loves his Taggies! It’s just the right size for him to play peek-a-boo with. He pulls it over his face and then grabs one of the colourful tags and pulls it away! I have found my “signature gift” for new babies!”
At the core of all Taggies products are the tags. This universal, yet simple concept is one that combines activity with comfort, ultimately yielding a calming effect which impacts a child’s emotional health and state of well-being.
Taggies products are proud winners of multiple prestigious awards such as:
• Oppenheim Toy Portfolio Platinum Award “one of the best toys of the season”
• Super Nanny’s Top Baby Toys
• AblePlay™ Toy Rating System for toys for children with special needs
• Dr Toy 10 BEST Active Products